MORADNESS BREAKS INTO ROAD TO INDY CLOTHING MARKET WITH CUSTOM HATS
Launching back in 2017, M Label by Moradness has been gaining popularity throughout the motorsports industry. Owned and operated by Rolex 24 Hours of Daytona Champion Daniel Morad, Moradness provides high end and top-quality custom clothing to the motorsports industry and is looking to break into the IndyCar and Road to Indy markets.
“Our goal is to grow and outfit the motorsports community with the highest quality custom gear that we can,” explained Morad. “While I have developed my own M Label by Moradness brand, I have been able to get into the custom clothing business. Recently, I was able to link up with Tim Pagliuso, and he showed great excitement about our product lines. Knowing and understanding the Road to Indy and IndyCar markets, I made him an offer as the sole dealer to service these race programs.”
“It was by luck that Daniel and I met,” explained Pagliuso. “I was invited to be a spotter during the Rolex 24 Hours of Daytona and was assigned to Daniel. Through the week, we got to know one another and our interests in business, and the rest is history.”
Currently offering high end custom hats, sweaters, hoodies and t-shirts, Pagliuso will begin to offer other accessories developed by the growing Moradness company. While the current IndyCar season and Road to Indy programs are on hold due to the COVID-19 pandemic, a couple days at the Grand Prix of St. Petersburg to get the word out was a success.
Pagliuso continued, “We literally had our feet on the ground for 36 hours and made huge headway. I was able to sit down and speak with a few of the drivers and teams and a lot had interest, even able to put together some deals. Now, with a little downtime, we have the opportunity to get more organized and offer more of a full line of products to brand the image of any team.”
Moradness is a racing inspired lifestyle brand which was launched in 2017 after Canadian Driver Daniel Morad won the 2017 Rolex 24 at Daytona. Beginning with headwear and quickly introducing clothing and karting experiences, in 2018, Moradness started customizing and producing headwear for other companies, racers and teams. In January 2019, the Canadian outfit officially launched M Label by Moradness to separate their retail brand from wholesale. M Label designs, customizes and produces high quality headwear and clothing for others.
To check out the M Label by Moradness product line, please visit www.Moradness.com. For custom apparel and accessories to take your team and brand to the next level, please contact Tim Pagliuso by phone or text to 609.784.3340.
Photos: M Label by Moradness